--Toshiba Introduces the Platinum Standard For Video Performance--
     
     WAYNE, NJ, May 19, 1998 - Toshiba today introduced its 
     third-generation line of DVD-Video players -- four new models that 
     utilize breakthrough technologies to bring the format closer to video 
     and audio perfection than ever before. The line is led by Toshiba's 
     revolutionary Platinum Standard SD7108, the world's first DVD-Video 
     player to include a ColorStream PROä progressive scan output for 
     film-like image quality when viewed on any progressive scan display 
     device, including Toshiba ColorStream PRO-equipped televisions.
     
        With its ColorStream PRO Progressive/Component Video output, 
     Toshiba's new SD7108 DVD-Video player delivers the full image 
     resolution available on DVD discs, all of which are mastered in 
     progressive scan.  When connected to Toshiba's 71-inch TP71H90 or 
     61-inch TP61H90 Cinema Series TheaterView projection TVs or the 
     65-inch TW65H80 TheaterWide set -- each equipped with a ColorStream 
     PRO input -- the SD7108 provides a flicker-free picture, free of NTSC 
     line structure. Other advantages of a progressively scanned display 
     include improved brightness without a compromise in color or contrast, 
     enhanced vertical and temporal resolution, plus the ability to sit 
     even closer to the screen.
     
        "Since the introduction of the DVD-Video format, consumers and 
     industry professionals have looked to Toshiba for leadership in all 
     aspects of DVD development," noted Steve Nickerson, Vice President of 
     Video Marketing.  "The introduction of our Platinum Standard SD7108 
     marks a major milestone in the development of the DVD format. Its 
     non-interlaced 480P image makes it the first DVD player to meet the 
     standard for picture performance in the DTV era. Moreover, the 
     technologies contained in our SD7108 are mirrored throughout our new 
     DVD-Video player line, providing consumers with a level of performance 
     and features unparalleled in the industry." 
     
     Toshiba DVD-Video Means Maximum Picture Quality
        Toshiba's DVD line for 1998 utilizes several of the world's most 
     advanced digital technologies to offer a level of picture quality that 
     defines the ultimate expression of DVD-Video performance.  For 
     example, Toshiba this year includes ColorStreamä component video 
     outputs in three of its new DVD players (SD7108, SD3108 and SD2108). 
     The ColorStream component video connection results in superior image 
     purity, incredibly lifelike colors and crisp detail. 
     
        The first manufacturer to include 10-bit video D/A converters in 
     its DVD-Video players, Toshiba continues to utilize this advanced 

     technology in its new players, which include 27 MHz advanced digital 
     filters. This design yields D/A conversion that's four times more 
     accurate than conventional 8-bit, 13.5 MHz systems, resulting in an 
     artifact-free, crystal clear image. 
     
        Advancing picture quality further is the addition of 3-DNR Picture 
     Enhancement in Toshiba's SD3108 and SD7108 DVD players. 3-DNR Picture 
     Enhancement is a user-selectable feature which reduces the incidence 
     of random occuring noise.  Additionally, 3-DNR 
     significantly improves image quality during operation of Toshiba's 
     unique 25-sector picture zoom feature and is also useful in reducing 
     picture noise during Video CD playback, a capability included with 
     Toshiba's SD3108 and SD7108 players. 
     
     Unprecedented Audio Capabilities Mean More Home Theater Options 
        Toshiba's new DVD-Video players are designed to offer consumers the 
     most complete range of home theater audio capabilities.  The Models 
     SD7108, SD3108 and SD2108 are compatible with Digital Theater Systems 
     (DTS)-encoded movie soundtracks, which employ a high data-rate 
     perceptual coding system.  DTS, an audio system often featured in 
     movie theaters, is designed to deliver a higher resolution 
     multi-channel audio experience when used in conjunction with an 
     outboard DTS decoder. The inclusion of DTS compatibility in Toshiba's 
     new DVD players allows consumers to experience firsthand the same 
     high-resolution multichannel audio tracks of theatrical films right in 
     their home. Toshiba this year also includes built-in Dolby Digital 
     (AC-3) decoding in its SD7108 and SD3108 DVD players. This feature 
     allows consumers to connect each player's outputs directly to a Dolby 
     Digital-ready amplifier and immediately enjoy the benefits of 
     multi-channel Dolby Digital Surround Sound. Unlike previous players 
     with built-in Dolby Digital decoding, these new Toshiba models offer 
     on-screen control of all key Dolby Digital performance parameters, 
     including speaker management, bass management, and time delay, 
     providing users with the same level of multi-channel control as 
     offered in sophisticated stand-alone processors.
     
        Audiophiles and home-theater enthusiasts alike will also appreciate 
     the sound-enhancing benefits of Toshiba's advanced jitter reduction 
     circuitry. Special re-clocking circuits in conjunction with the use of 
     a newly developed IC reduce jitter in all Toshiba DVD players to 
     extremely low levels. The result is a more stable stereo and 
     multi-channel sound field with finer, more precise signal resolution. 
     
        For movie lovers who wish to experience theater-like surround sound 
     using just their TV's built-in loudspeakers or a basic two-channel 
     stereo system, every new Toshiba DVD player includes Spatializer's 
     most advanced sound-enhancing process, Spatializer N-2-2. Advanced 
     digital circuitry processes Dolby Digital soundtracks (as well as PCM 

     soundtracks on Models SD7108 and SD3108) to create a virtual surround 
     sound environment using just two speakers. Unlike lesser approaches, 
     Spatilizer N-2-2 produces the most natural virtual surround sound 
     available -- with no listener fatigue -- maintaining the ideal 
     proportion of stereo, dialog and wrap-around surround sound effects. 
     The N-2-2- Spatializer effect is also available via the headphone 
     outputs on the Models SD3108 and SD7108. 
     
        Toshiba's new DVD players also include 24-bit/96 kHz PCM audio 
     processing with  Multi-Bit Delta-Sigma D/A converters for 
     compatibility with PCM Audio-encoded two-channel DVD-Video discs. 
     Advanced processing in the D/A converter achieves a 10 dB improvement 
     in dynamic range, an 8 dB increase in signal-to-noise ratios, and a 
     400% reduction in harmonic distortion. Several record labels are 
     expected to introduce two-channel audio-exclusive content DVD-Video 
     discs this year. Audiophiles are excited about 24-bit/96kHz 
     resolution, which provides a richer, warmer and a more natural digital 
     representation of the original performance than current CDs.  
     
     Attractive and Intuitive
        Toshiba has redesigned the cosmetics of its new DVD-Video players, 
     bringing a note of understated elegance to the industry's most 
     advanced designs. Sleek and uncluttered, the 
     charcoal-gray faceplates are the ideal complement to the most 
     sophisticated home theater systems and room decors.  
     
        For 1998, Toshiba has added a unique backlight to its intuitive 
     Preprogrammed Universal Remote Control (included with the SD7108 and 
     SD3108) that's ideal for enjoying DVD movies in low-light home theater 
     environments. Included on the remote is a jog/shuttle control that 
     makes finding desired scenes quick and easy.
     
        Toshiba America Consumer Products, Inc. is an independent operating 
     company, owned by Toshiba America, Inc., a subsidiary of Toshiba 
     Corporation, a world leader in high technology products with 
     subsidiaries worldwide.
     
                                # # #
     
     Make sure to visit Toshiba on the World Wide Web at 
     http://www.toshiba.com/tacp
     
     
     TOSHIBA DVD-Video Players -- AVAILABILITY
     Spring 1998
     
     
     MODEL      
     DESCRIPTION        
     AVAILABILITY       
     SRP
     
     MODEL      SD7108     
     
     10 Bit, 27 MHz D/A Converter, 
     ColorStreamä PRO Progressive/Component 
     Video Output, Spatializer N-2-2, Built-In
     Dolby Digital (AC-3) Decoding, Dolby 
     Digital & DTS Compatible Output, Bit Rate 
     Meter, 24-Bit/96 kHz Audio Resolution, 
     Coaxial & Optical Digital Audio Output, 
     4-Power/ 25-Sector Zoom, X2, X8, X30 
     Forward and Reverse Scan, Back-Lit 
     Preprogrammed Universal Remote with Jog 
     Shuttle    
     
     AVAILABILITY  September      
     
     SRP
     $1,199.95
     
     .............................................
     

     MODEL      SD3108     
     
     10 Bit, 27 MHz D/A Converter, 
     ColorStreamä Component Video Output, 
     Spatializer N-2-2, Built-In Dolby Digital 
     (AC-3) Decoding, Dolby Digital & DTS 
     Compatible Output, Bit Rate Meter, 
     24-Bit/96kHz Audio Resolution, Coaxial & 
     Optical Digital Audio Output, 4-Power/ 
     25-Sector Zoom, X2, X8, X30 Forward and 
     Reverse Scan, Back-Lit Preprogrammed 
     Universal Remote with Jog Shuttle
        
     AVAILABILITY       August        
     
     SRP
     $799.95
     ....................................................
     
     
     MODEL      SD2108     
     
     10 Bit, 27 MHz D/A Converter, 
     ColorStreamä Component Video Output, 
     Spatializer N-2-2, 24-Bit/96 kHz Audio 
     Resolution, Dolby Digital and DTS 
     Compatible Output, Coaxial Digital Audio 
     Output, 4-Power/ 25-Sector Zoom, X2, X8, X30 Forward and Reverse Scan, 
     Ergonomic Remote Control   
     
     AVAILABILITY     June       
       
     SRP
     $599.95
     .............................................
     
     MODEL      SD2008     
     
     10 Bit, 27 MHz D/A Converter, Spatializer 
     N-2-2, 24-Bit/96 kHz Audio Resolution, 
     Coaxial Digital Audio Output, 4-Power/ 
     25-Sector Zoom, X2, X8, X30 Forward and Reverse Scan, Ergonomic Remote 
     Control    
     AVAILABILITY  July      
     
     SRP
     $499.95